About Us

We are a technical independent outdoor store run by passionate people who live and play in the great outdoors!

Welcome, Welkom, Aloha, Bienvenue, Croeso, Bon bini, Quimarutin, Salve, Tervetuloa, Yo! G'day, Dunnargh dhis...to Apex Outdoor!  

We opened in October 2014 with our fabulous store located near Coleford (click for directions), in the beautiful outdoor playground of the Forest of Dean and Wye Valley. We have nearly 1000 sq feet of space and stock gear from the best known brands, to ensure that you can find everything you need to have fun outdoors, whatever your budget.

Mountain bikers, climbers, kayakers, walkers, sled dog mushers, trail runners and outdoor folk of all kinds who come to the valley for adventure, fun and relaxation - we welcome you all. 

  • Need waterproofs for your mountain days?  We have them! 
  • Need new walking boots for your rambles?  We can custom fit them for you!
  • Need a back pack for your travels?  We'll help select & fit the perfect pack for you!

Whether you are a dog walker needing something to keep you dry and warm when out in the woods with Fido, a dedicated climber wanting a new half rope, D of E participant needing a lightweight stove or just off on your adventures and want some bug spray, then 
we can kit you out!  

However...we are not just a store selling outdoor gear... we are much more!  Meeting friends to go climbing or biking? Chilling out waiting for the weather to clear?  Then head into our cosy 'Base Camp Coffee Bar'. Complete with comfy sofas and antique outdoor equipment on show and with the feel of a cosy Swiss log cabin it's a great place to relax and we serve great coffee and CAKE!  

Upstairs, the spacious Apex Academy Training Room is available to hire to run courses, instructor training meetings and events. We can even run private shopping/fitting sessions for groups if needed. 

The wider outdoor scene is really important to us and we work very closely with local adventure activity providers. Book your canoe trips, climbing taster sessions and Bushcraft courses here! With years of experience as professional outdoor instructors and guides, our teams can advise you on how to get the best out of the Forest of Dean or adventures further afield.

So, join us, like us, share us, stop by and say Hi! Grab a coffee, hang out and share your outdoor stories or get a shiny new carabiner, pair of walking boots, this season's new fleece or one of our Apex Tees!


Opening Times:

Monday to Friday we are open 9.30am till 5.30pm

Saturday we open at 9am and close at 6pm

Sunday we have a lie in and open at 10.30am until 4.30pm

If you are in a rush, need something in a hurry or are running late, call us on 01594 835160 and we can wait for you or possibly open a few mins early, if the shutters up, we're open!

We can also arrange private shopping evenings for your groups or clubs, just ask!

and if you really can't get to the shop, we have a lovely website for mail order world wide!

We look forward to seeing you soon.

The gang at Apex!

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